MAKE IT PERSONAL ... MAKE IT COUNT

Would it be valuable to your business if you could ...

• Start and maintain long-term customer relationships that inspire brand loyalty
• Drive new revenue streams and boost your bottom-line
• Squeeze every ounce of value out of your customer database
• Increase response rates by 135%

Then you are ready to start utilizing one to one personalized marketing and variable data technology. In one-to-one (1:1) marketing, your database is used to customize direct marketing or marketing collateral with information specific to your customer. The text, images, graphics and offers can be "varied" within each separate document to best meet a customer's wants and needs.

Communicating with your customer by adding specific relevant information, personalized with their name, personal likes and dislikes and other specific information drastically impacts the power of your message. Think of the possibilities. Tailor your messages according to an individual’s specific wants and needs. Appeal directly to them. Mass mailings suddenly become highly targeted, telling diverse audiences different things and most importantly exactly what they want to hear!
Instead of mass-producing a "static" document that will deliver just one message to 10,000 customers, for example, Variable Data Printing could be used to generate 10,000 unique documents with customized messages for each of those 10,000 people. Variable Data Printing can only be accomplished with digital printing. The finished quality of a customized, full color document is excellent, with a look and feel comparable to conventional offset.

VDP applications

Where are VDP solutions being applied successfully today? The flexibility and scalability of VDP yields a broad set of applications, from basic data merge for business correspondence to highly complex customized promotional pieces — with recipients ranging from one to one million.

• Custom publications
  Custom publications are business applications that allow a customer to drive specific content into an existing template for immediate publishing or for inclusion in a newsletter or periodical.
  
• Business correspondence
  Business correspondence incorporates name, address, and simple product information to produce a unique piece for each recipient.
  
• Simple one-to-one marketing
  Simple one-to-one incorporates some graphical elements and variable text that are included based on a simple set of rules to produce a unique composition that is customized to each recipient.
  
• Multi-channel marketing campaigns
  Multi-channel campaigns incorporate completely unique text, images, and graphics for each recipient based on rules that make decisions on the demographics, purchasing history, or other predictive methods to enhance the relevance to the recipient and publishes it through a combination of print, Web, and e-mail.